Sustainable luxury, shaped with purpose
A hospitality project where sustainability and refined comfort come together with quiet confidence.
1 Hotel Mayfair reinterprets luxury through a lens of responsibility, authenticity and thoughtful craft. The project brings a new sensibility to Mayfair by pairing natural materials with a calm, understated aesthetic that feels rooted in place rather than imposed upon it.
The hotel sits opposite Green Park and embraces a partial refurbishment approach to minimise environmental impact. Every decision, from material selection to spatial layout, was driven by a desire to create a setting that feels effortless, warm and connected to the natural world.
Approach
GA sought to create an inner world that balances refinement with sincerity. The design draws heavily on British craft traditions, local materials and a deep respect for nature. On arrival, guests encounter a sensory transition from the city. Bronze doors open to the sound of cascading water, while soaring stone fins frame the double-height lobby and soften the pace of arrival.
Throughout the hotel, materials tell their own stories. A Sussex tree trunk, selected for its natural character, forms the reception desk. Dry stone walls, reclaimed from Yorkshire, anchor the interiors with texture and heritage. Bespoke lighting and seasonal planting add movement and life to the public spaces, with pieces commissioned from respected makers, including Patrick Nadeau.
The design of the guestrooms and suites prioritises comfort and clarity. Soft, natural palettes, considered joinery and furniture that serve multiple functions, create a sense of relaxed luxury. Suites introduce crafted elements such as sisal, smoked timbers and playful touches like hammocks that overlook the courtyard. The penthouse, imagined as a garden room, uses natural textures and a tonal palette influenced by Green Park to capture the calm of an elevated retreat.
1 Hotel Mayfair sets a benchmark for sustainable luxury within London’s hospitality landscape. The project shows how environmental considerations can sit comfortably alongside beauty, comfort and operational excellence. The hotel has strengthened its neighbourhood presence, offering guests a sanctuary that feels aligned with the rhythms of nature while remaining unmistakably Mayfair in its sophistication.
The result is a property that supports the brand’s global mission while carving out an identity that is distinctly of its place.
